Learn why we started, what drives us, and how we simplify business setup across Saudi Arabia.
Every venture has a story. Mine began with one common problem that many entrepreneurs and investors faced.
For years, I worked closely with entrepreneurs and investors, helping them navigate challenges and providing tailored business solutions. Many of the founders and investors I worked with shared the same concern: setting up a business and complying with regulations felt far more complicated and time consuming than it needed to be. They faced unclear advice and communication, hidden fees, and a lack of transparency — obstacles that drained their time, energy, and confidence.
I started by helping some of my key clients who were facing these challenges. We figured out the easy ways to do things — using technology and domain expertise to cut through complexity and bring clarity to every step. That experience became the spark for start easy.: a platform combines technology and expert guidance to help entrepreneurs and investors obtain MISA licenses, register companies, and stay fully compliant — faster and more transparently than ever before.
I’ve always been a people person, and I connect with people quickly. That’s what helped me bring together the right experts — lawyers, accountants, business advisors, compliance specialists, investment professionals and IT experts — to solve problems and make things truly easy for entrepreneurs and investors.
Together, we built start easy. to eliminate the obstacles that slow entrepreneurs down and to give investors the clarity and confidence they need to move quickly.
I’m not a typical consultant or advisor. I’m a problem-solver who has lived on both sides of the table — as an entrepreneur setting up my own ventures, and as someone who has worked closely with businesses to help them set up and grow. I always think from the entrepreneur’s perspective, and that’s what makes my approach truly different.
I understand how important it is for investors to receive advice that is transparent, reliable, and practical — with no wasted time and no unnecessary jargon. Just clear guidance that helps them make faster, better decisions.
Accountability sits at the heart of everything we do with start easy. When we make a promise, we stand by it. If we don’t deliver what we’ve committed to, I believe you shouldn’t bear the cost — and I will refund your money. That’s the level of trust and responsibility I want every client and investor to feel when working with us.
My vision goes beyond just helping you start. I want start easy. to be the single platform for all setting up and compliance requirements — so you don’t have to run from one office to another or deal with multiple service providers. With start easy., you can focus on running your business while I take care of the rest.
This is just the beginning. And I invite you to be part of the journey. If you want to explore business setup in Saudi Arabia, click on Get Started to answer a few quick questions and receive your instant proposal with the setup options and activities allowed for you.
Have a question for me? Please write to me in Talk to Expert section — I’d be happy to guide you through your business setup in Saudi Arabia.
Every recommendation, quote, or commitment is made with complete honesty and transparency.
Whether you're a local founder or a foreign investor, we aim to make life easier at every step.
We do not over promise — we value trust over temporary wins.
We take only what we deserve, and treat others the way we’d expect to be treated.
How would you rate your experience?
Hate
Love